Grill’d will partner with not-for-profit organisation Smiling Mind this August, kicking things off with a month long campaign dedicated to Mindfulness Matters. The ‘conscious coupling’ is designed to encourage burger lovers across the country to take the time to make more mindful decisions in their day-to-day lives for the wellbeing of mind and body.
For the month of August, Grill’d will rename their Local Matters community donation program to ‘Mindfulness Matters’ with funds directed to support the provision of Smiling Mind resources in schools and organisations working with young people, as well as sporting clubs local to each restaurant.
With great synergies between Grill’d’s food philosophy and what the Smiling Mind team do – this campaign is all about eating mindfully (by thinking about what you are feeding your body and where your food comes from) as well as taking the time to enjoy eating a meal with friends or family (away from your computer desk and electronic distractions) as one aspect to achieve overall wellbeing of body and mind.
Tips for Mindful Eating
- Avoid mindless eating! Take the time to enjoy your food and eat at a slow pace, paying attention to the smell, aromas, texture and look of what you are eating. It is easy to over eat as it can take up to 20 minutes for your stomach to talk to the brain about how full you are.
- Even when your day is jam-packed and time is not on your side, it is important to spend a few seconds to choose a healthy meal that will ultimately fuel your body with the nutrition it needs to get you through the day. Fresh is always best!
- Find a nice and relaxing place to eat your food and arrange your food nicely on your plate to make it a positive experience. Negative thoughts can affect even the healthiest food.
- Try not to use technology such as the television or mobile devices while you are eating. This includes staying off social media and checking emails (but of course I’m a big advocate for using social media outside of a meal!).
How the campaign works
In restaurant, diners will be encouraged to make a mindful decision in selecting which local community group gets the support of their Local Matters token.
Every time a customer buys a burger, Grill’d gives them a token to pop in one of three jars ultimately deciding which group they would like to support. At the end of August, each Grill’d restaurant will split $500 between the groups by counting the tokens. The group with the most tokens receives $300 and the other two groups receive $100 each, so everyone gets something.
Join the mindfulness matters movement!
Share you mindful moment with Grill’d on Facebook or Instagram using the campaign hashtags and handles below.
Hastags: #grilld #MindfulnessMatters #mindfulness #mindfuleating #smilingmind