BLUNT Umbrellas Opens First-Ever Pop-Up at Chadstone

Melbourne’s famously unpredictable weather has found a worthy challenger, with New Zealand-born design brand BLUNT Umbrellas opening its first-ever Melbourne pop-up at Chadstone Shopping Centre.

Running from 7 September to 4 October on Level 1, the pop-up gives visitors the chance to see, hold and test BLUNT’s range while discovering the clever engineering behind its signature aerodynamic design.

Founded by Greig Brebner, BLUNT was born from frustration with flimsy umbrellas that break, blow inside out and quickly end up in landfill. After 18 months of prototyping, the brand developed its patented BLUNT Tips® technology, which distributes tension across the canopy to help the umbrella withstand strong gusts while retaining its shape.

What impressed us is that BLUNT isn’t simply focused on making a stronger umbrella – it is also designed with longevity in mind. The umbrellas are modular and repairable, with the brand taking a “repair before replace” approach to help extend product life and reduce waste.

BLUNT is also B Corp certified, reflecting its broader focus on social and environmental responsibility.

With Melbourne capable of delivering sunshine, rain and wild winds all in the same afternoon, the Chadstone pop-up is a fitting place to discover an umbrella designed specifically to stand up to the elements.

What: BLUNT Umbrellas Melbourne Pop-Up
Where: Level 1, Chadstone Shopping Centre
When: 7 September – 4 October 2026