Cold brew coffee brand, Minor Figures is coming home to Melbourne after a successful launch in London late last year and winning the ‘Most Innovative Product’ at the London Coffee Festival.
The brand is heading up by two Melbournians & one Londoner with one third of the trio, Jonathan Chiu, moving back to Melbourne, the mecca of good coffee, to bring his cold brew home.
This September, Minor Figures launched its two cold brews to the Australian market – ‘Cold Brew Coffee: Straight Black’ and ‘Cold Brew Coffee with Organic Milk’ in time for the warmer months.
Carving a niche between big ready-to-drink long-life iced coffee brands (that are typically made from coffee powder), and the exclusive, expensive, hipster, artisanal, short-shelf-life cold brews. Minor Figures Cold Brew is shaking up the ready-to-drink iced coffee category, by introducing the quality, values, ethics, and passion of specialty coffee.
We loved the Straight Black. A complex, smooth, full-bodied brew with a bright juiciness, low acidity and a long chocolate caramel finish - it is the perfect drink as the weather heats up.
The Cold Brew with organic milk is equally as refreshing with an added mellowness which smooths out the acidity - perfect for those wanting a cold brew with a little less intensity.
Find out more about Minor Figures Cold Brew Coffee here.