Covid eating habits that we’ll be continuing
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Covid has really changed the way we live and the way we eat too! It’s interesting to think about what our plates look like post-covid. One amazing thing we’ve seen is Aussies banding together to order from and support local cafes, restaurants as well as local producers and the good news is that Mintel’s research is showing that this will continue. There is also a heightened consciousness about not only what our food is but where it’s grown and how these businesses treat their staff.
On top of this new attitude, Mintel predict a higher demand on more plant-based food and that meat eaters will be eating ‘less but better’ which is great for our boutique or small batch suppliers. Consumers appear to be looking for more plant-based alternatives, with the COVID-19 pandemic prompting many consumers to rethink their consumption of animal proteins.
Some interesting Mintel insights:
Alternative meats, such as plant-based (or even eventually lab-grown meat!) will likely find consumers globally, as we become more receptive to the ‘clean’ meat proposition these alternatives offer
Brands showcasing value and commitment to sustainability will be key to winning and maintaining a share of the plate long-term
According to Mintel research on packaged red meat, the meat consumption is still high, but it is expected that while consumers will continue to buy meat, it will more likely be in smaller quantities with lower frequency. In addition, they will also be looking for better quality meat. So less meat but better meat.
Hygiene and safety concerns might also prompt some environmentally and health-conscious consumers to opt for plant-based or even cultured meat alternatives.
Expect to see acceleration in the micro-farming trend, with companies needing to be creative in responding to the interest in local products.
Transparency, traceability and cultivating trust will be paramount to the meat industry's survival long-term
As the effects of the coronavirus pandemic continue to resonate around the world, interest in immune-boosting foods is expected to continue to grow.
For more information, check out mintel.com
