Moutai lands in Melbourne

Melbourne, known for its vibrant culinary scene and appreciation of diverse cultures, has welcomed a new gem to its landscape – the Melbourne Moutai Boutique on Exhibition Street. This heralds the arrival of the world's most valuable liquor brand to the city's Chinatown, introducing Melburnians to the fascinating and complex world of Moutai, a revered Chinese liquor with a history spanning over two millennia.

The Melbourne Moutai Boutique offers patrons a chance to embark on a journey through Moutai's intricate and rich flavours. The store's interiors, thoughtfully curated by T-A Square architects, draw inspiration from the iconic Moutai bottle's distinctive rippled shape. The cosy circular space accommodates up to 12 guests at a time, offering a variety of experiences including tasting flights, single drinks, and cocktails to cater to differing tastes. For the ultimate immersive experience, enthusiasts can dive into the full masterclass, a 78-step ritual deeply rooted in the ancient baijiu ceremony. Guided by a Moutai Sommelier, this immersive journey transports participants right to the birthplace of Moutai, allowing them to grasp the essence of its culture and decode its unique and intricate flavours.

Following a soft launch in early July, the Melbourne Moutai Boutique is now stepping onto the grand stage, ushering in a new era of appreciation for this esteemed Chinese spirit in the heart of Melbourne. Nestled at 193-195 Exhibition Street (corner of Little Bourke Street), the boutique warmly welcomes guests from 11:00 am to 8:00 pm, seven days a week.

Find out more at http://www.moutai.com.au/en/